Business Baron

Cruise Line

Cruise Line: A hotel that has to be full when it sails. A cruise ship is a hotel with a departure time. Everything unsold at the moment she sails is lost for…

A hotel that has to be full when it sails. Fill every cabin before the ropes come off.

A cruise ship is a hotel with a departure time. Everything unsold at the moment she sails is lost for ever, so the season is a long argument between holding the price and filling the ship. Most of the profit is not in the fare at all: it is the bar, the excursions and the spend on board, which only exist if there are people there to do the spending. The deployment is decided a year and a half ahead, and a ship in the wrong sea is the most expensive mistake in the trade.

Setup costs
£8,000,000 to £60,000,000
Competition
High
Category
Hotels & Holidays

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