Business Baron

Pie & Mash Shop

Pie & Mash Shop: Pie, mash, liquor and jellied eels. The menu barely changes from one decade to the next: a minced beef pie, mashed potato, parsley liquor and…

Pie, mash, liquor and jellied eels. Feed the East End at a price it can pay every day.

The menu barely changes from one decade to the next: a minced beef pie, mashed potato, parsley liquor and eels, stewed or jellied. Everything is made on the premises every morning and sold across a marble counter to people on their dinner hour. The margin is in the volume, the tiles and benches last for ever, and the trade follows the families who move out to Essex after the war.

Setup costs
£11,000 to £44,000
Competition
Medium
Category
Eating & Drinking Out

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