The End of Resale Price Maintenance
The End of Resale Price Maintenance. A family grocer in Swansea in July 1964. Parliament has just passed the Resale Prices Act, and the makers can no longer…
The price on the packet is no longer the law.
A family grocer in Swansea in July 1964. Parliament has just passed the Resale Prices Act, and the makers can no longer tell a supermarket what to charge for their tea, their soap and their tins. A self-service store is opening on the high street, with trading stamps, and it means to undercut you on every line people can compare.
- Starts
- July 1964
- Length
- two years
- Difficulty
- Medium
- Scored on
- Reach £295,000 of annual sales
- Business
- Convenience Store
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