ITV's First Night
ITV's First Night. A new commercial television company in London on 22 September 1955, the night ITV opens. You hold the weekday contract, the Authority owns…
The first advertisement goes out at 8.12. You need sixty more by Christmas.
A new commercial television company in London on 22 September 1955, the night ITV opens. You hold the weekday contract, the Authority owns the transmitter, and only a small share of London homes have a set that can pick you up. Every programme costs money before the first advertiser has seen an audience figure.
- Starts
- September 1955
- Length
- two years
- Difficulty
- Hard
- Scored on
- Trade profitably for 9 months
- Business
- ITV Franchise
Related scenarios
- The Winter of Discontent: Rubbish in the streets. Beer in the cellar.
- Black Wednesday: Fifteen per cent. By lunchtime.
- The Superstore Opens: Free parking. Open till eight.
- Eighteen Months to the Crash: Eyeballs now. Profits later.