The App Arrives
The App Arrives. A minicab office in Hackney in July 2012. The Olympics open in three weeks, and London is about to be busier than it has ever been. This…
Four minutes away. On a map, on a phone.
A minicab office in Hackney in July 2012. The Olympics open in three weeks, and London is about to be busier than it has ever been. This month an American app started booking private hire cars from a phone, showing the passenger the car on a map and taking the fare by card. Some of your drivers have already signed up to it.
- Starts
- July 2012
- Length
- two years
- Difficulty
- Medium
- Scored on
- Trade profitably for 12 months
- Business
- Taxi & Private Hire Firm
Related scenarios
- The Winter of Discontent: Rubbish in the streets. Beer in the cellar.
- Black Wednesday: Fifteen per cent. By lunchtime.
- The Superstore Opens: Free parking. Open till eight.
- Eighteen Months to the Crash: Eyeballs now. Profits later.