National Newspaper
National Newspaper: A daily paper, printed overnight, on every breakfast table. A national daily lives on two incomes: the penny the reader pays and the…
A daily paper, printed overnight, on every breakfast table. Sell two million copies before breakfast, every day.
A national daily lives on two incomes: the penny the reader pays and the advertising sold against the readers it can prove. In the 1930s the popular papers fight a circulation war with free gifts and insurance schemes, and the winners pass two million a day. The presses, the newsprint and the print unions are the costs, and the proprietor's views are part of the product.
- Setup costs
- £11,000,000 to £110,000,000
- Competition
- High
- Category
- Media & Broadcasting
Related businesses
- Film Studio: Stages, stars and a quota to fill
- Record Label: Artists, a studio and a pressing plant
- ITV Franchise: Commercial television for a region, on contract to the Authority
- Commercial Radio Station: Local radio paid for by advertising